I Love TV Commercials – Part 2 *Tootsie Roll Pops*

Tootsie Roll Pops are known for the catch phrase “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”. The phrase was first introduced in an animated commercial which debuted on U.S. television in 1970.

The dialogue to the 60-second version is as follows:

Questioning Boy (Buddy Foster): Mr. Cow…

Mr. Cow (Frank Nelson): Yeeeeesss!!?

Boy: How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?!

Mr. Cow: I don’t know, I always end up biting. Ask Mr. Fox, for he’s much cleverer than I.

Questioning Boy: Mr. Fox, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?!!

Mr. Fox (Paul Frees): Why don’t you ask Mr. Turtle, for he’s been around a lot longer than I! Me, heheh, I bite!

Questioning Boy: Mr. Turtle, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?

Mr. Turtle (Ralph James): I’ve never even made it without biting. Ask Mr. Owl, for he is the wisest of us all.

Questioning Boy: Mr. Owl, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop!?

Mr. Owl (Paul Winchell): A good question. Let’s find out. A One… A two-HOO… A tha-three..
(crunch sound effect)

Mr. Owl: A Three!
Questioning Boy: If there’s anything I can’t stand, it’s a smart owl.

Narrator (Herschel Bernardi): How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?
(crunch sound effect)

Narrator: The world may never know.

The 30-second commercial dialogue:

Questioning Boy: Mr. Turtle, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?

Mr. Turtle: I’ve never even made it without biting. Ask Mr. Owl.

Questioning Boy: Mr. Owl, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?

Mr. Owl: Let’s find out. A One… A.two-HOO…A three..
(crunch sound effect)

Mr. Owl: A Three!

Narrator: How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?
(crunch sound effect)

Narrator: The world may never know.

VOICE CREDITS for the commercial include:

Announcer (Herschel Bernardi) – Herschel played Lieutenant Jacoby in the TV series Peter Gunn.

Boy (Buddy Foster) – Buddy is actress Jodie Foster’s Middle Brother.

Mr. Cow (Frank Nelson) – Frank was a regular guest star on Our Miss Brooks (Mr Fischer / Airport Clerk / Matthew Jones) & I Love Lucy (Ralph Ramsey / Ben Benjamin / Conductor). He has done voice roles in such cartoons as Mr. Magoo (Narrator / Host / Concierge), The Flintstones (Clerk / Boulder / Rockbind), Monchhichis (Wizzar), Foofur (Dr. Pavlov).

Mr. Fox (Paul Frees ) – Paul has done many voice roles including Mister Magoo, Rocky and His Friends (Boris Badenov / Capt. Peachfuzz / Inspector Fenwick), The Bullwinkle Show (Boris Badenov / Captain Peachfuzz), Bozo: The World’s Most Famous Clown, The Flintstones (TV Announcer / Mr. Bedrock / Mr. Granite), Top Cat (Various voices / Tony), Krazy Kat (Ignatz Mouse / Officer Pupp / Kolin Kelly), Snuffy Smith and Barney Google (Barney Google / Snuffy Smith / Chinese Officer), Les aventures de Tintin (Capt. Haddock / Thompson / Thomson), The Famous Adventures of Mr. Magoo (Sherlock Holmes), A Laurel and Hardy Cartoon, Shazzan, Fantastic 4 (The Thing / Additional Voices / Benjamin J. Grimm), The Banana Splits Adventure Hour (Evil Vangore / Sazoom), The Pink Panther Show (Man talking to Pink Panther / Pink Panther / Texan Hunter), Jackson 5ive (Various Characters / Mr. Carruthers).

Mr. Owl (Paul Winchell) – Paul’s voice credits include Wacky Races (Clyde / Dick Dastardly / Pvt. Meekley), The Banana Splits Adventure Hour (Fleegle), Dastardly and Muttley in Their Flying Machines (Dick Dastardly / The General), Goober and the Ghost Chasers, Clue Club (Woofer), Yogi’s Treasure Hunt (Dick Dastardly), Adventures of the Gummi Bears (Zummi Gummi / Nip / Ambassador Dribbly), Garfield and Friends (Gramps / Mr. Baggett), and most famously for his voice as Tigger in Winnie the Pooh.

Mr. Turtle (Ralph James) – Ralph’s voice credits include Spider-Man (Doctor Doom) & Mork & Mindy (Orson). 

Tootsie Roll Pops Trivia:

Leo Hirshfield, an Austrian immigrant, brought his recipe for a chocolatey, chewy candy to the US in 1896 He began producing the candy in a small store in New York City and ended up naming the candy after his five-year old daughter, Clara, whose nickname was “Tootsie.”

Tootsie Pops were invented in 1930 by Lukas R. “Luke” Weisgram, an employee of The Sweets Company of America.

The company changed its name to Tootsie Roll Industries in 1969.

Tootsie Pops debuted to the public in 1932.

In the early 1970s, Tootsie Pops were the initial lollipop of choice of Detective Theo Kojak on the TV series Kojak played by Telly Savalas.

I absolutely loved this commercial when I was a kid. I still love it to this day. And I love Tootsie roll products! 😛

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About lisa

Welcome to Natures Joy NY Clippings & Pinups! I have been selling online since 1998. Check out my feedback on eBay if you'd like. I sell at eBay under the name of "naturesjoy". Please browse my store and enjoy your stay! I have been collecting magazines for years and have thousands of Clippings & Pinups to list and will be adding more weekly. Feel free to ask/email me if you do not see the celebrity you are looking for! Thanks for dropping by!

2 Responses to I Love TV Commercials – Part 2 *Tootsie Roll Pops*

  1. Eugene Azzam September 11, 2012 at 4:33 pm #

    Hi, Ever wonder who wrote the line, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop, the world may never know?”

    It was me. I also art directed the 60 second commercial. At W. B Doner Advertisting in Detroit Michigan, it was 1970 and I was 37 years old. It won a Cleo, an American Television Commercial festival award. It is sitting right here next to my Mac. Was produced by Murakami-Wolf in Hollywood.

    Would you like a signed copy of a recreated frame of the commercial?

    I’m a fine artist now living in Maryland. Glad you liked the spot. We still don’t know how many licks. Somewhere between 200 and 1400 is the best guess.

    Gene

    • lisa October 1, 2012 at 8:08 pm #

      That is so cool, that commercial brings back such good childhood memories for me, one of my favorites! Thank you for sharing and for visiting my site! 🙂

      Lisa

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